http://www.thedieline.com. I immediately saw this design and thought this is not your average milk. It's more fun and playful, and because of this, I think it may be targeted to kids. Also, I like how the design include the different colors that are recognizable to consumers as the colors associated to the type of milk. Red is related to whole milk, blue is related to 2% reduced fat, and so on. Another thing is that the actual bottle is unlike the typical carton or jug we see milk come in. This tells me that this milk is of higher quality.
If I thought I could afford this milk, I would buy it. Just sayin'