The image above is an ad for Australia Post, which is an Australian postal service. It encourages its audience to send letters for a more personal touch, which seems silly in the world of email. However, the ad is very clever (and a little creepy) for it to mainly consist of type. I wish the woman didn't have that facial expression, but I am sure I would look worse if a man emerged out of a letter to hug me. I think this is a good, yet simple use of typography.