Thursday, November 11, 2010
EFFECTIVE New Cigarette Packaging?
While watching the news this morning, I was a little creeped out by the new packaging the government wants to use for cigarettes. The idea of the new packaging is to display a visual warning of the harm cigarettes can do to a person instead of using the Surgeon's General Warning.
Immediately, I thought of the images Amy wanted to use in her organ donor campaign. Although the messages between Amy's campaign and the new cigarette boxes are different, I now understand how certain images can create uneasiness in an audience. But then again, maybe smokers need to see the dangers and become uneasy with seeing such images. That might be the beginning of their road to quitting.
I know that tobacco companies are not thrilled with the idea of sharing their packaging with the image of a dude in a coffin. Let's see where this goes...