November 16, 2010 is the date NY rapper Jay-Z released his long awaited memoir entitled "Decoded". Currently, the book is listed at #3 on the New York Times Bestsellers List. You would think a big name like Jay-Z would have no problems selling this book based off the history of his record sales. Apparently, Jay-Z didn't want to take any chances, so he teamed up with Bing and creative agency Droga5 to create a huge viral marketing campaign. It was conceptualized as a scavenger hunt around New York. Check it out below. This campaign is serious.
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